Samsung Elevates Art of the Tease Ahead of Galaxy S6 Reveal


Samsung is teasing—and re-teasing—Sunday’s #Unpacked launch of the Galaxy S6 smartphone in advance of the Mobile World Congress, which kicks off in Barcelona two days later.

The brand has been making fun of all the rumors arising from the “Six Appeal” online teasers by AT&T, T-Mobile and Sprint, slyly posting a follow-up teaser with a winking “all-glass Galaxy” on its Norwegian website.

Displaying “Is This the Next?” at the top of the page, it then highlights such outlandish predictions as an all-glass phone and three-sided display. The site also counts down the time to Sunday’s launch event.[more]

While mocking the rumors, it’s also stoking the fires by releasing a video that left consumers with plenty of questions about what exactly “The Next Galaxy” will bring. hears that there will be only two Samsung-produced apps included on the next Galaxy phone: S Voice and S Health. Additional apps that are expected to be included are Facebook, WhatsApp, Microsoft One Drive and Skype.

Another rumor circulating is that while Samsung and Apple are competitors, Samsung will supply DRAM chips for the next iPhone, according to And also says that Samsung’s recent acquisition of battery pack business Magna International may somehow tie in with Apple’s electric car efforts.

Right now, Samsung is most focused on its March 1 launch—and regaining share in both the tablet and smartphone marketplaces.

As notes, generic tablet makers “outpaced Apple and Samsung in market share” last year. Generics claimed 29 percent of the market while Apple had 26 percent and Samsung 17 percent.

Also before the Mobile World Congress doors open, Samsung is getting some bad news out of the way before the doors open.

Reuters reports that the company is freezing the salaries of employees in its South Korea headquarters for the first time since 2009. The news comes after profits fell last year, and Samsung lost market share to Apple and cheaper rivals such as China’s Xiaomi Inc.

“The measures are likely to inject a sense of crisis into employees, who have enjoyed steady wage increases and hefty bonuses in recent years,” Chang Sea-Jin, a business professor at Korea Advanced Institute of Science and Technology and author of the book “Sony vs. Samsung,” told the wire service.

It’s also dealing with another challenge to its brand—fears that Samsung’s SmartTV invades consumers’ privacy, with the Federal Trade Commission now involved.

A complaint to the FTC, filed by the Electronic Privacy Information Center, alleges that Samsung violated “federal laws with a technology that allows viewers to operate the company’s Internet-connected smart TVs with voice commands,” according to the New York Times.