The music streaming business is a bit crowded right now and every player is trying to find a way to appeal to consumers. Spotify, one of the industry’s leaders, is giving itself a new look to attract new customers and keep the old ones coming back for more.
Spotify has always used black, white, and green as its dominant colors along with an “off-the-shelf font and a little stylized sound wave as a logo,” Fast Company reports. But now Spotify is going for a big, colorful redesign to help attract more than the 60 million users it already has.
The launch will take place during the music festival portion of South by Southwest 2015 starting on March 17, the perfect cross-section of music, entertainment and tech digerati and fans. But it’s the music part of its brand that it’s looking to move front and center with its refreshed visual identity, not the tech part of its DNA.[more]
“We’ll be pulling the sheet off the car” at SXSW, Leland Maschmeyer, founding partner and executive creative director of the Collins agency behind the new look, to Fast Company.
“Because the system is so flexible it can go anywhere Spotify goes from screens, to print, to environments and interactive experiences. We pressure tested the system with tiny mobile ads on tiny mobile screens.”
— Spotify (@Spotify) March 13, 2015
The hope is to appear to users that the brand itself is “as rich and lively as the music culture it fronted, rather than simply a technology service that served up songs,” Fast Company notes.
While Spotify does want everyone to notice its new look, there is another bit of news from which the company would like everybody to politely avert their eyes.
A leaked email between Spotify and Universal Music Group, has the former predicting that it will owe the latter $1 billion in royalties in the next few years, according to the New York Post. Universal owns a stake in Spotify. The latter predicts that it will have an increasing importance to Universal and account for 39% of Universal’s pretax earnings in the April 2016-March 2017 year.
And it’s not the only stream music brand with a fresh look and feel, as rival Grooveshark recently spruced up its image.
One of the main goals of its new look was to allow users to find new music through the recommendations of other users and to help users connect with other users as well.
“This new release is focused around community interaction and sharing, with an improved navigation designed for listeners and from listeners. It represents the biggest user interface upgrade in the company’s decade-long existence,” a Grooveshark spokesperson told CNET.
[Image at top via Ben Fogerty/Instagram]