Brand News: McDonald’s, Kraft, Airbnb and More

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TOP STORIES

McDonald’s revamps chicken and faces pressure on labor issues (despite raising US wages in July) as Walmart, facing its own pressures over worker pay, pushes suppliers to help cut costs. Indiana, meanwhile, moves to strike anti-LGBT language from “religious freedom” legislation following pressure from Walmart and others.

Kraft Foods and Mondelez face FTC charges of trying to manipulate US wheat prices.

Alibaba’s Xiaomi expands into wearable payments.

AT&T names Lori Lee CMO.

Airbnb joins Netflix and other US companies entering Cuba.

MORE BRAND NEWS

Adobe pushes mobile in move away from the desktop.

Apple files patent for personalized packaging as music label deals examined by EU regulators and company reportedly pushes networks to cover costs of streaming web TV service. Also, Wired reports on the “secret history” of the Apple Watch ahead of next week’s closely-watched product launch.

Biskrem, a Turkish biscuit, creates an Instagram adventure

Facebook uses Instagrammers to show off new HQ.

Gatorade features Michael Jordan in #BeLikeMike campaign.

GE’s Invention Donkey takes over Twitter feed.

Google and J&J partner to improve robotic surgery.

Google Maps takes driving tests to the streets.

HBO comes to Sling TV in time for Game of Thrones return as Time Warner and Dish renew deal.

Jamba Juice sells 40 percent of its stores for $36 million.

Jessica Simpson sells majority stake in her brand.

Johnnie Walker releases Johnny Drama limited edition in Entourage movie tie-in.

Marks & Spencer finally turns around apparel sales.

Microsoft promotes new Surface 3

MoMA adds the period to its permanent collection.

Neutrogena focuses on social media with Kristen Bell for Earth Month campaign.

Nike patents boombox-like device to analyze your golf swing.

Old Navy‘s “Unlimited” branded entertainment back-to-school short and Dolby make Emmy Award nominees list.  

Pfizer pulls vaccine business from China.

Philips releases rechargeable Hue light.

Porsche expects Macan SUV will become bestseller in the US.

SABMiller opens global creative RFP to create premium beer.

SkyMall may be poised for comeback.

Sony touts everyday extraordinary moments in new global campaign for Xperia.

Uber files complaints about European authorities.

WWF Australia salutes Mother Earth ahead of Earth Day.

Also: Shutterstock reimagines Game of Thrones as Game of Brands.

Big data platform lets users tackle sexist workplace policies.

eMarketer reports that half of the UK is now using tablets.

London’s Evelina Children’s Hospital releases free sleep app.

& self-healing planes are on their way thanks to researchers at RMIT in Melbourne.

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