Color My World: Sherwin-Williams Debuts a New ColorSnap Paint System

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Sherwin-Williams ColorSnap

Finding just the right paint color is never an easy thing, particularly when they have such odd names as Hugs & Kisses, Song of Summer and Lauren’s Surprise.

Cleveland-based paint company Sherwin-Williams may not be changing its paint names anytime soon but the company has reorganized its paint colors into a whole new system it’s calling ColorSnap to help simplify color selection for consumers.

The system breaks each color by saturation level from bright to neutral. In its store display, each family is set on its own rotating panel. Online tools will also be enhanced and consumers won’t just take home thin paint strips but two-inch by three-inch chips.

“With the ColorSnap system, we’ve created a completely new way to navigate color,” said Jackie Jordan, director of color marketing at Sherwin-Williams, in a press release.

The ColorSnap Visualizer app is available for iPhone, iPad, Android and online. The tools allow users to explore color before ever picking up a paintbrush.

Sherwin-Williams ColorSnap

According to Crain’s Cleveland Business, the new system will debut this month and be in all 4,000 Sherwin-William stores in the US and Canada by the end of January.

Meanwhile, Sterne Agee CRT has upgraded the company stock to Buy from Neutral. The company’s shares “have underperformed the S&P 500 by 0.72% during the past week but Sherwin-Williams Company has outperformed the index in 4 weeks by 3.24%,” according to MoneyFlowIndex.org. Its 52-week high was back on May 19 when it reached $294.35 per share.

MoneyFlow also notes that recent in-company transaction info has been released, and CEO and Chairman Christopher Connor sold 9,792 shares at an average price of $288.05 in a transaction dated on June 2, 2015, with a total worth $2,820,586.

Talk about hugs & kisses!

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