Snack to the Future: Marty McFly’s Pepsi Perfect Debuts This Month

FacebookTwitterLinkedIn

Pepsi Perfect

The flying cars and hovering skateboards that Doc Brown envisioned being commonplace by October 21, 2015, in Back to the Future II, aren’t the only items that have failed to materialize. Luckily for consumers, a bottle of Pepsi does not yet cost $50 either.

But Pepsi Perfect from the movie trilogy will be available beginning on October 21—the same day Marty McFly (played by Michael J. Fox) ordered one. It will come complete with the futuristic bottle and Pepsi logo from the film, thanks to PepsiCo’s launch of a 16.9-ounce bottle that will retail for $20.15.

Pepsi Perfect will actually use the formula for today’s Pepsi but that shouldn’t be enough to discourage fans of McFly and Doc Brown (played by Christopher Lloyd) from plunking down $20.15 online.

Pepsi Perfect

“Fans have always been a little crazy about it,” said Lou Arbetter, PepsiCo’s senior director of marketing. “So we wanted to take advantage of the fact that Marty traveled to the future—to this month—and wanted to actually come out with the product.”

The availability of Pepsi Perfect will be limited to 6,500 bottles, with each bottle furnished in a special case.

Meanwhile, in the here and now, PepsiCo reported a better-than-expected quarterly profit as its commodity costs fell and demand for its snacks and beverages rose in North America. At least the Back to the Future trilogy accurately predicted the survival of Pepsi for another three decades.

Pepsi PerfectPepsi will celebrate the films at New York Comic Con this month, sponsoring a panel discussion of Back to the Future II and recreating a booth inspired by the film’s Cafe ’80s, complete with a DeLorean and a Wild Gunman arcade game, said Hollywood Reporter

Attendees who come to Comic Con dressed as Marty McFly can earn themselves their very own Pepsi Perfect. Then they can try to sneak it into a movie theater, where the entire Back to the Future series is being re-released.

FacebookTwitterLinkedIn