Brand News: Apple, Barnes & Noble, BMW and More


Apple joins Twitter Support

The latest branding and marketing news and campaigns:

Apple finally joins Twitter with Apple Support account and adds eBay, the UN and AT&T to growing list of supporters in FBI privacy fight.

Barnes & Noble dials back on Nook while planning more physical stores.

BMW invests in self-driving cars as the future of auto business.

Costco raises US minimum wage for workers.

Facebook hits 3 million advertisers and updates guideline while plugging Instagram ads.

Manchester United puts its club name on Japanese sponsor’s tractor.

PopSugar creates health and fitness programming for TV.

Saks Fifth Avenue introduces personalized digital shopping.

Target sharpens focus on grocery, customer experience and inventory as e-commerce soars.

Under Armour reiterates financial outlook in wake of Sports Authority bankruptcy.


American Express sponsors mobile game to protect America’s national parks.

Carlsberg recreates moments from past UEFA Euro cup championshiops

GoPro and Twitter’s Periscope go under the sea in live partnership.

Kayak offers one-way tickets to Canada in wink to Trump momentum.

McLaren Automotive launches first ad campaign.

NBA pro Stephen Curry launches Slyce, a social media management platform for athletes.

Negra Modelo declares itself America’s fastest-growing beer, rebrands to Modelo Negra.

P&G revives “Thank You, Mom” campaign for Rio 2016 Olympics.

Paris Opera taps Bret Easton Ellis for branded entertainment short film.

TD Bank launches home renovation tips in US partnership with HGTV.

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