The latest branding and marketing news and campaigns:
BMW invests in self-driving cars as the future of auto business.
Costco raises US minimum wage for workers.
Manchester United puts its club name on Japanese sponsor’s tractor.
PopSugar creates health and fitness programming for TV.
Saks Fifth Avenue introduces personalized digital shopping.
Under Armour reiterates financial outlook in wake of Sports Authority bankruptcy.
American Express sponsors mobile game to protect America’s national parks.
Carlsberg recreates moments from past UEFA Euro cup championshiops
GoPro and Twitter’s Periscope go under the sea in live partnership.
— GoPro (@GoPro) March 3, 2016
Kayak offers one-way tickets to Canada in wink to Trump momentum.
McLaren Automotive launches first ad campaign.
NBA pro Stephen Curry launches Slyce, a social media management platform for athletes.
— Stephen Curry (@StephenCurry30) February 27, 2016
Negra Modelo declares itself America’s fastest-growing beer, rebrands to Modelo Negra.
P&G revives “Thank You, Mom” campaign for Rio 2016 Olympics.
Paris Opera taps Bret Easton Ellis for branded entertainment short film.