Brand News: McDonald’s Gold Fries, Apple, EgyptAir and More

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McDonald's Japan gold French fries contest 2016

IN THE NEWS:

McDonald’s Japan contest is giving away French Fries made of real gold in user-generated campaign soliciting fan fry-selfies as green and red Angry Birds movie tie-in burgers in China raise eyebrows (see more new campaigns below) —

Apple previews San Francisco “store of the future” as Target shows retail plans in California.

EgyptAir plane disappearance into Mediterranean raises terrorism alarms.

Samsung and Alibaba are cooperating on mobile payments.

Yahoo is expected to fetch bids below expectations for its internet operations.

IN OTHER BRAND NEWS:

Angry Birds franchise future at stake as its movie opens with high expectations.

Aston Martin reveals Zagato design for new concept car.

Audi leads transformation of the instrument panel with “virtual cockpit.”

Dylan’s Candy Bar introduces 3D printed candy to the US.

General Mills adds Kite Hill to food startup investments.

GM expands ride-sharing service to DC and Boston as Cadillac ends ELR plug-in hybrid.

Google patents sticky surface to minimize car crash deaths.

IMAX plans foray into VR.

Interbrand announces Breakthrough Brands report.

Listeria hysteria panics US consumers, retailers and CPG companies.

Microsoftmagic mirror” uses facial recognition to read emotions.

Panasonic launches Rio 2016 marketing, may ramp up investment in Tesla battery plant.

Snap Kitchen tailors units and menu items for growth.

Snapchat reveals brand marketing data.

SoulCycle focuses on growth as IPO stalls.

Starship delivery robot aims to revolutionize retail.

Uber tests cash payments in South Africa.

Victoria’s Secret taps Spanx exec as CEO.

VW agrees to lift wages for German workers despite Dieselgate costs.

Walmart bucks retailing woes with surprisingly upbeat report, though online operations lag.

CAMPAIGNS:

Airbnb parody Heirbnb channels Game of Thrones with mock rentals in Westeros.

Clearasil just can’t deal with teenagers:

Contours baby stroller puts parents to the test too:

HomeAway transforms Eiffel Tower into a vacation home in Euro 2016 contest:

Hostelworld parodies MTV Cribs with 50 Cent commercial.

Iceland (UK grocer, not the country) ditches celebrities for real moms in campaigns.

Tommy Hilfiger demonstrates suits Rafael Nadal and Gregory van der Wiel in Paris event:

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