The latest branding, marketing and advertising news for Tuesday, Jan. 10th:
Yahoo reveals post-Verizon merger plan in SEC filing including rebranding the part of the company holding its stakes in Alibaba and Yahoo Japan as Altbaba and that former CEO Marissa Mayer will leave the company by joining other stepping down from the board.
At the 2017 North American International Auto Show in Detroit, Fiat Chrysler Automobiles CEO Sergio Marchionne hints that Trump might support a merger with rival GM.
H&R Block debuts new spot (about refund advances) in Jon Hamm #TaxesWon campaign:
Mountain Dew launches global campaign featuring skateboarding star Sean Malto:
Polaris ends production of Victory motorcycles to focus on iconic Indian motorcycle brand.
Pringles is embracing bold flavors with launch of Loud line of products.
Volvo details plan to put 100 autonomous cars on the road this year.
Yum is bringing Taco Bell to China, opening its first restaurant in Shanghai and tweaking the menu to accommodate local taste.