Brand News: 10 Things You Need to Know for Thursday, Jan. 12th


JetBlue x Wi-Fly

The latest branding, marketing and advertising news and views —

Apple reportedly plans to invest in original TV programming on a par with HBO’s Westworld.

Callaway Golf buys accessories-maker OGIO for $75.5 million in an all-cash transaction.

Facebook looks to strengthen ties with media (and hires Campbell Brown in fake news fight) as it adds features to Facebook Live. Reuters also vows more transparency as President-Elect Trump blasts and boycotts CNN and BuzzFeed as “fake news.” Trump, meanwhile, attempts to protect his brand in his sons’ hands while daughter Ivanka names executive to lead her brand as her father (and husband) head to the White House.

Google parent Alphabet shuts down Titan drone Internet project.

IBM‘s Watson looks to help brands better engage Gen Z.

Intel reveals Super Bowl campaign starring Tom Brady.

JetBlue launches free Wi-Fi on all flights.

Samsung vice chairman Jay Y. Lee faces questioning in Korean ethics probe.

Volkswagen faces sweeping reforms as part of $4.3 billion US settlement and indictments.

Xiaomi stops releasing sales figures because company “grew too fast.”

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