The latest branding, marketing and other news for CMOs and beyond:
eBay takes steps to clamp down on counterfeit goods.
L.L.Bean receives an unexpected endorsement from the President-Elect:
Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean. @LBPerfectMaine
— Donald J. Trump (@realDonaldTrump) January 12, 2017
BBDO names Tara DeVeaux chief marketing officer and elevates Crystal Rix to chief strategy officer.
Nintendo reveals Switch at a press and fan event in Tokyo.
Pittsurgh Steelers introduce an all-access VR pass for fans.
Snapchat launches universal search in response to users’ requests.