The latest branding news and views for Friday, March 17t — Saint Patrick’s Day:
adidas pulls budgets from TV advertising in shift to mobile-first marketing.
Burger King has been named the 2017 Cannes Lions Creative Marketer of the Year.
— Cannes Lions (@Cannes_Lions) March 16, 2017
Jessica Alba‘s The Honest Company names Clorox executive as CEO.
Amazon brings Alexa to its shopping app and gives an inside look at AmazonFresh:
Nintendo Switch doubles production to keep up with demand.
Snapchat is lagging behind rivals with marketers.
Target releases a sneak peek at Victoria Beckham‘s upcoming collection.
Uniqlo opens global innovation center in bid to become more data-driven and customer-led.
UN Women promotes pay equity for women in new campaign:
— UN Women (@UN_Women) March 17, 2017