Brand News: 10 Things You Need to Know for Thursday, April 20

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Harper's Bazaar 150th anniversary Empire State Building projection

The latest branding news and views:

Harper’s Bazaar celebrated 150 years last night by projecting iconic covers on the Empire State Building with an assist from Tiffany & Co.

Apple vows to stop mining and use only recycled materials for iPhone manufacturing (Greenpeace still not satisfied) and faces China concerns over live-streaming apps.

Fox aims to minimize damage from Bill O’Reilly ouster.

Google reportedly plans ad-blocking plug-in for Chrome.

Unilever and Nestlé struggle with cautious U.S. and European consumers.

Airbnb CMO Jonathan Mildenhall reflects on how the brand has grown.

WeWork expands services for corporate clients.

Facebook announces at F8 it’s working on brain-controlled functions.

Sam’s Club unveils refreshed brand.

Zara fails to catch Pepe the Frog meaning as it winds up on a skirt.


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