The latest branding news and views:
IAB makes TAG registration mandatory for members to fight fraud and improve brand safety.
Gap Inc.’s pre-Earth Day commitments: Gap commits to getting 100% of cotton from more sustainable sources; Athleta commits to have 80% of materials made with sustainable fibers.
Mattel‘s new CEO promises growth.
TIME releases annual list of the world’s most influential people.
Unilever acquires Sir Kensington’s, the New York-based artisanal condiments brand.
WestJet plans an ultra low-cost carrier in Canada.
Kobe Bryant pitches his BodyArmor sports drink in new ad campaign.
Trulia breaks new campaign—its biggest since being acquired by Zillow two years ago.
Samsung Galaxy S8 inspires AT&T and Verizon: