With Museum and Digital Experience, Johnson & Johnson Honors Its Past

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Johnson & Johnson brand museum

Johnson & Johnson is taking the notion of a corporate museum to a new level with the opening of a new facility at its headquarters campus in New Jersey and a companion website, both of which present the company’s history and the impact of its brands in fresh ways and combine to provide greater accessibility than ever before to the company’s rich history.

J&J museum

The company’s new brand home—Johnson & Johnson Our Story at the Powerhouse—occupies the 110-year-old Powerhouse, the oldest building on the J&J grounds in New Brunswick, N.J. It offers a “multi-sensorial” approach in 11 distinct exhibits including interactive timelines, a 3-D globe interface and a curated collection of artifacts dating to the earliest days of the 130-year-old company.

Johnson & Johnson brand museum

They include the first mass-produced sterile sutures, from 1886, as well as medical innovations during World War I. Chief Historian Margaret Gurowitz spent more than 20 years documenting the company’s history and collecting artifacts, J&J said in a press release.

A companion website draws visitors through mixed media narratives, intuitive navigation and attention-grabbing visuals.

“We are opening a remarkable new door on the more than 130-year-old history of Johnson & Johnson,” said Alex Gorsky, chairman and CEO of the parent of brands such as Band-Aid and Tylenol. “It’s a look at our present and future too—a way to inspire and guide us to an even brighter and more meaningful future.”

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