Brand News: 10 Things You Need to Know for Tuesday, August 8



Verizon unveils first in-house ad, led by former Apple creative Andrew McKenchie

Heineken partners with Tribeca Film Festival and +Pool to create a film about a crazy idea: building floating pool project in East River

P&G cuts $140 million in digital ad spending due to brand safety concerns

Marriott and Alibaba announce joint venture


Apple to release Apple Watch with built-in LTE later this year

Bentley Bentayga Apple Watch App

Sprint resumes talks on T-Mobile merger


Ally Financial works with Grey New York to release new “Seriously Anything” campaign, an extension of “Do It Right”. See our interview with Ally Financial CMO Andrea Riley about the campaign here

Google’s new diversity VP tested as an employee’s sexist manifesto goes viral

Google logo

Facebook cracks down on fake news with its “Related Articles”


Softbank looks to partner with and invest in Uber or Lyft

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