Brand News: 10 Things You Need to Know for Tuesday, August 8

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Verizon unveils first in-house ad, led by former Apple creative Andrew McKenchie


Heineken partners with Tribeca Film Festival and +Pool to create a film about a crazy idea: building floating pool project in East River


P&G cuts $140 million in digital ad spending due to brand safety concerns


Marriott and Alibaba announce joint venture

Alibaba


Apple to release Apple Watch with built-in LTE later this year

Bentley Bentayga Apple Watch App


Sprint resumes talks on T-Mobile merger

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Ally Financial works with Grey New York to release new “Seriously Anything” campaign, an extension of “Do It Right”. See our interview with Ally Financial CMO Andrea Riley about the campaign here


Google’s new diversity VP tested as an employee’s sexist manifesto goes viral

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Facebook cracks down on fake news with its “Related Articles”

Facebook


Softbank looks to partner with and invest in Uber or Lyft


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