Brand News: 10 Things You Need to Know for Monday, October 2

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Lyft - Tilda Swinton and Jordan Peele

Tragedy in Las Vegas, Lyft extends celebrity-based campaign, Alexander Wang steps down and more brand news:

Lyft extends “It matters how you get there” campaign with Jeff Bridges with new Tilda Swinton and Jordan Peele spots:

Bose partners with TED for new campaign:

The Mandalay Bay Resort responds to Las Vegas massacre near its hotel on Sunday night. The hotel and its sibling MGM hotel properties remained on lockdown this morning.

Alexander Wang steps down from namesake fashion brand.

Monarch Airlines goes out of business.

Nordstrom introduces more inclusive sizing and mannequins.

Vitamin Shoppe expands into China with Tmall boutique.

VW and JAC partner on a new car brand for China.

Walmart‘s Jet.com to launch Uniquely J private label.

& Saturday Night Live with Ryan Gosling takes on Levi’s, Pizza Hut vs. Domino’s and the Papyrus font (whose designer responded):


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