Brand News: 10 Things You Need to Know for Tuesday, October 10

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McDonald's France Le Grand Veggie vegetarian burger 2017

McDonald’s tests limited time McVegan burger in Finland (Oct. 4-Nov. 21); and Le Grand Veggie vegetarian burger in France (Oct. 10-Nov. 27) with new ad that breaks into other (mock) spots:

On vous concocte un tout nouveau burger, et pas n’importe lequel… #Burger #McDonalds #ComingSoon

A post shared by McDonald's France (@mcdonalds_fr) on


ANA‘s Masters of Marketing highlights brand purpose.


Columbia Sportswear taps Zac and Dylan Efron:


GE adds Trian Partners to board on the eve of P&G‘s vote.


Harvey Weinstein ousted then scrubbed from TV credits.


IKEA looks to third-party website channels.


KFC‘s iconic Colonel Sanders becomes a playable WWE superstar in upcoming release of WWE 2K18.


Panera Bread launches voice ordering with Google Assistant.


Rakuten gets rights to NBA games in Japan.


Twitter is developing a bookmarking tool.


& Burger King uses Stephen King’s “It” for its longest ad ever:


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