ANA‘s Masters of Marketing highlights brand purpose.
Columbia Sportswear taps Zac and Dylan Efron:
IKEA looks to third-party website channels.
KFC‘s iconic Colonel Sanders becomes a playable WWE superstar in upcoming release of WWE 2K18.
“Would you like to be playable in the WWE 2K18 video game?” they said. “As long as my physique is 100% accurate,” said the Colonel. pic.twitter.com/ZQpDuKTb4S
— KFC (@kfc) October 9, 2017
Panera Bread launches voice ordering with Google Assistant.
Rakuten gets rights to NBA games in Japan.
Twitter is developing a bookmarking tool.
— Sriram Krishnan (@sriramk) October 10, 2017
& Burger King uses Stephen King’s “It” for its longest ad ever: