Brands Test 3D Augmented Reality Kiosks at Retail

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Provision augmented reality kiosk Rite-Aid

A combination of IoT, business intelligence and security innovations have led to digital signage kiosks combined with 3D holographic technology that are revolutionizing the consumer brand-customer relationship at retail.

Provision Interactive Technologies, the Chatsworth, CA-based provider of 3D holographic consumer advertising technology, integrates retailer loyalty programs with coupon redemption, drilling down on brick-and-mortar shopper behavior with data-driven analytics to prove ROI.

Provision’s 3D Savings Center kiosks deliver interactive 3D advertising and content with redeemable coupons at point of sale. Future plans target grocery and convenience store channels. Its coupon kiosks can be found as end cap displays in Rite-Aid pharmacies across the U.S. In July, Provision partnered with PRN to expand its footprint to retail pharmacies with about 700 stores in the top ten DMAs.

Each Provision 3D Savings Center kiosk features a 3D holographic advertising display that projects digital images 12 inches away from the screen, and has an interactive 2D touch screen for consumers to access information, promotions, rewards and coupons. Partners helping advance its innovations include AT&T, Google, Honeywell, IBM and Intel.

“PRN has worked with the world’s largest retailers and brands to implement shopper marketing solutions,” said Provision CEO Curt Thornton. “They are an ideal partner to enable us to secure new advertisers for our 3D Savings Center, which ultimately enables brands to grab shoppers’ attention in a unique way, influencing their purchasing decisions.”

Kevin Carbone, CEO of PRN said, “Our engagement with Provision creates an exciting opportunity for PRN,” said Kevin Carbone, CEO of PRN. “It expands our footprint and builds on our expertise in monetizing retail networks. It comes at a time in our growth when we’re actively pursuing loyalty-linked technologies to learn more about who the consumer is and what she or he wants to buy.”

Provision retail 3D augmented reality display kiosk

The Provision 3D Savings Center kiosk has delivered an average ad purchase influence of 40% and a coupon redemption rate as high as 44% for participating advertisers.

Brands kicking the tires on holographic in-store ads with Provision include P&G’s Pantene hair care brand, which last year tested the augmented reality kiosk to highlight a “breakthrough” conditioner technology that delivers “superior conditioning without weight.” CURAD, a market leader in bandages and tapes, also trialed Provision’s 3D Saving Center kiosks last year.

Next up: Perrier, which will promote its sparkling mineral water in a U.S-wide national advertising campaign on Provision’s kiosks.

“Our 3D Savings Center provides the opportunity for advertisers to reinvent what is possible with respect to shopper marketing,”  said Provision CEO Thornton. “We are confident that during our testing phase, the 3D Savings Center will enable Perrier to break through the clutter by the use of augmented reality and generate product awareness and increase in-store purchases through coupon redemption.”

More in Provision’s video promos below:

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