Black Friday sees cautious optimism by retail brands as U.S. shoppers headed online on Thanksgiving evening, when retailers had already rung up $1.52 billion in sales—a nearly 17% bump year over year, according to Adobe. PwC estimates that 35% of shoppers plan to shop on Black Friday, down from 59% in 2015. “A strong labor market, rising home prices and stock markets at record highs have improved shopper appetite this year,” explains Reuters. Walmart ran out of Black Friday sale items on Thanksgiving evening and started hyping Cyber Monday. Amazon, meanwhile, faces Black Friday strikes in Europe.
— Walmart Newsroom (@WalmartNewsroom) November 24, 2017
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