Brand News: 10 Things You Need to Know for Tuesday, November 28

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Online shopping shopper with mobile phone smartphone cellphone NRF

Cyber Monday 2017 is the biggest online shopping day in U.S. history, with Adobe estimating $6.59 billion in sales, a 16.8% increase over last year. That’s in addition to a record $13 billion in online U.S. sales from Thanksgiving Thursday through Sunday, up 14% over last year. With mobile shopping driving spending, Adobe says this will be the first U.S. holiday season to break $100 billion in online sales. Amazon hasn’t released figures but said it was a record holiday weekend with “millions” of Alexa devices sold.


#GivingTuesday is inspiring not-for-profit organizations and brands such as Tinder and L’eggs to step up today and help break last year’s giving record.


In M&A news, WeWork is buying Meetup while Arby’s Restaurant Group and Buffalo Wild Wings signed a merger agreement.


Facebook is using AI to detect potentially suicidal users.


HSBC promotes Apple Pay in the UAE with “Sleepshopper”:


Samsung releases a cinematic ad with Michael Nyman score:


Tumblr founder and CEO David Karp is leaving the company.


Unilever debates whether to make the U.K. or the Netherlands its corporate HQ.


Volkswagen releases global ad campaign for the T-Roc SUV with Lenny Kravitz soundtrack:


& Apple promotes the iPhone X’s Face ID and Animoji features with new videos:


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