Brand News: 10 Things You Need to Know for Thursday, January 11

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New Diet Coke

Bitcoin and other cryptocurrencies crash, losing $100bn.

Diet Coke reveals new look (above) and flavors.

Disney OTT service will debut with High School Musical reboot.

Drake plans to IPO Virginia Black Decadent American Whiskey.

Land’s End, back in the black, plans new stores.

Lyft extends its brand to a beer partnership.

Vuzix launches augmented reality sunglasses with Alexa on opening day of CES.

Wag app user data may be compromised.

Walmart raises its minimum wage and hands out tax cut bonuses.

YouTube reduces ties to disgraced vlogger Logan Paul.


CAMPAIGNS:

Cannes Lions releases 2018 sizzle reel:

Chrysler promotes 2018 Pacifica with Coolio and Funny or Die:

Dollar Shave Club keeps it real (and surreal):

Dunkin’ Donuts touts personalization and its app:

Kenzo releases 9-minute S/S18 film directed by Ana Lily Amirpour with music by Karen O:

Omron brings its table tennis-playing robot to CES:

Smirnoff shares thoughts on crafting a brand epxerience:

WeTransfer has a message from Earth:

& Amazon’s Treasure Truck is at CES with a skeeball competition amd the OneLink smart smoke and carbon monoxide alarm/speaker with Amazon Alexa.


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