Brand News: 10 Things You Need to Know for Friday January 19

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Amazon HQ2

Amazon narrows “HQ2” choices to 20 cities (including Toronto) and leads latest YouGov Brand Perception survey.

ADT starts trading Friday on the New York Stock Exchange.

Glassdoor‘s HR disruption earns New Yorker profile.

Google and Tencent agree to share IP.

IBM returns to growth after six years.

Muji opens its first hotel, in China’s Shenzhen region.

Nike names Dirk-Jan van Hemeren CMO as Walmart names Judith McKenna president and CEO of its international division.

SAP study finds nearly 80% of consumers “would end brand relationship over unauthorized data usage.”

Snap lays off employees as monetization stumbles.

Spotify introduces visual podcasts with Spotlight feature.

Uber founder Kalanick earns $1.4 billion on Softbank deal.

Walmart trademarks ‘Wam! By Walmart’ and files to patent online perishables watermark ahead of grocery delivery push.

Zara tops Interbrand’s Best Spanish Brands 2017.


CAMPAIGNS:

Mastercard brings social good and philanthropy to “Priceless” platform with #StartSomethingPriceless campaign.


Panera Bread launches #RespectTheEgg campaign (including FDA challenge) and NYC pop-up to promote new breakfast menu.


Singtel tugs at heartstrings with Chinese New Year spot:


Taco Bell casts Josh Duhamel in Web of Fries teaser for January 25th introduction of fries to menu.


Unilever-owned brands team up for one-day Cupboard Love Cafe with Jar Kitchen to give away free dishes to Londoners.


United Airlines celebrates heroic Olympians and employees:


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