Brand News: 10 Things You Need to Know for Friday, February 9

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Lufthansa new livery

Lufthansa updated its logo and visual identity in brand refresh.

adidas Originals debuts collaboration with Amsterdam-based designer Daniëlle Cathari at New York Fashion Week.

Amazon is launching SWA (Shipping With Amazon) delivery service for businesses to directly compete with UPS and FedEx.

Betabrand promotes Bill Murray‘s “Bill Bottoms” golf apparel, debuting today at the AT&T Pebble Beach Pro-Am.

Carolina Herrera is stepping down as designer of her label.

HSBC launches speed-dating style event for UK home-buyers.

Mastercard extends UEFA Champions League partnership.

Snapchat rolls out custom lenses for events.

YouCam and Maybelline New York partner on New York Fashion Week AR beauty experience.

Executive movesHeineken promoted Jonnie Cahill to U.S. CMO, replacing Nuno Teles, who joins Diageo as President, Diageo Beer Company, USA. Jimmy Choo tapped Net-a-Porter’s Gabriele Hackworthy as SVP global brand marketing. Valentino named Isabelle Harvie-Watt CMO. American Express promoted Elizabeth Rutledge CMO.


CAMPAIGNS:

Air Canada releases #OurTime Team Canada Olympics campaign narrated by Ryan Reynolds:

McDonald’s U.S. releases Bling Mac contest with a $12,500 ring by Carlos Ghosn’s daughter Nadine, a jewelry designer.

Sixt car rental agency launches #ValentinesFairytale campaign:

Samsung, an Olympics top sponsor, brings #YouCanDoIt to PyeongChang:

Toyota rolls up Mobility For All #StartYourImpossible campaign at the Olympics:


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