Unilever Turns Laundry Into Art for New York Fashion Week

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Unilever Deodorants, in partnership with Savers thrift stores, unveils the Stain-Less, Waste-Less Installation, at The Oculus at Westfield World Trade Center in New York City, which is comprised of thousands of pieces of repurposed clothing to bring awareness to the issue of clothing waste on Tuesday, February 6th.

Unilever’s deodorant portfolio this week partnered with Savers®, a global thrift retailer, to inform the public about the issue of clothing waste. The goal was to encourage people to recycle their clothing instead of throwing it out—a timely message with New York Fashion Week kicking off this week.

The crisis is real: 10.5 million tons of clothing are discarded every year. Many people dispose of clothing because it is stained, with an estimated 300 million pieces of clothing worldwide tossed out by millennials over a lifetime due to white marks or yellow stains.

Unilever, a longstanding sustainability champion, has a simple solution: Don’t stain clothes in the first place by using better antiperspirant.

Its anti-marks antiperspirant brands provide a potential solution for the three-quarters of people who are not donating clothing because it is torn or stained. The technology is featured across five marquee brands – Degree Men, Degree Women, Dove, Dove Men+Care and AXE.

Unilever Deodorants, in partnership with Savers thrift stores, unveils the Stain-Less, Waste-Less Installation, at The Oculus at Westfield World Trade Center in New York City, which is comprised of thousands of pieces of repurposed clothing to bring awareness to the issue of clothing waste on Tuesday, February 6th.

The campaign kicked off with the Stain-Less, Waste-Less installation at The Oculus at Westfield World Trade Center in lower Manhattan. The New York City installation, on display from Feb. 6-7, sought to raise awareness about clothing waste and offer solutions to tackle the problem. The eye-catching installation features a female mannequin standing twenty-eight feet tall and thirty feet wide in diameter, whose dress is made from repurposed clothing.

Unilever recycling installation Oculus World Trade Center New York Feb 2018

Throughout the dress, viewers could find out statistics about the issue of clothing waste as well as steps people can take to extend the life of your clothing. The installation uses art and design as filters to engage, excite and craft inspired experiences. On-site are collection areas where clothing can be dropped-off for recycling at a local New York nonprofit organization. Samples of Unilever’s anti-marks perspirants were also given away.

Unilever Deodorants, in partnership with Savers thrift stores, unveils the Stain-Less, Waste-Less Installation, at The Oculus at Westfield World Trade Center in New York City, which is comprised of thousands of pieces of repurposed clothing to bring awareness to the issue of clothing waste on Tuesday, February 6th.

“Unilever’s Anti-Marks Technology helps people protect their clothes by preventing white marks and yellow stains – a contributing factor to why so much clothing is thrown out,” said Dawn Hedgepeth, Unilever’s Senior Director, U.S. Deodorants and Men’s Grooming. “Unilever’s deodorant portfolio is excited to be partnering with Savers, a company that is dedicated to keeping clothing in the reuse cycle – which helps both people and the planet.”

“Considering the impact of textile waste on the environment, taking steps to extend the life of our clothing can make a huge difference,” said Tony Shumpert, Vice President of Recycling & Reuse for Savers. “Our partnership with Unilever’s deodorant portfolio for this edition of the I Give a Sh!rt® campaign allows us to continue to raise awareness around the importance of developing solutions that keep clothing in the reuse cycle—and out of the garbage bin.”

Below, two videos that illustrated how Unilever thinks about and integrates purpose across its organization:

Being human in the workplace means helping people discover their individual purpose. In this video, Leena Nair CHRO of Unilever, talks about how technology amplifies human potential and the power of purpose in creating impact for a better business and a better world. Companies with purpose last; brands with purpose grow; people with purpose thrive. In the age of the Fourth Industrial Revolution where there is unprecedented change, being human is absolutely necessary to succeed.

“It’s not so easy to think of ideas that can revolutionise environmental sustainability,” says Aline Santos Farhat (EVP Global Marketing, Unilever) at D&AD. She was the lead judge in the Environmental Sustainability category in the latest D&AD Impact Awards:

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