Highlights from the 2018 IAB Annual Leadership Meeting


IAB 2018 Leadership Meeting - Unilever CMO Keith Weed

While Unilever CMO Keith Weed’s challenge to Facebook, Google and online walled gardens in a bid for a digital ecosystem of responsible platforms, content and infrastructure made headlines, that was only one part of the Interactive Advertising Bureau’s two-day annual leadership meeting that just wrapped up in Palm Desert, Calif.

The event’s description outlined the range of conversations:

Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will explore how the new DTC (direct to consumer) economy will drive growth in 2018 and how brands are building their own supply chain ‘stacks’ to meet their Production, Attention, Data, and Fulfillment needs.  The event will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century.

Below, check out some highlights from what was said at the event:

IAB CEO Randall Rothenberg highlighted the rise of the 21st century brand economy:

New IAB Chairman, NBCUniversal EVP, General Manager, Marketing, Advertising Sales & Client Partnerships Scott Schiller shared insights about where the industry is headed:

Unilever’s commitment to fostering responsible platforms, content and infrastructure were outlined by Weed:

Hulu CEO Randy Freer discussed making advertising relevant:

Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism, discussed the transformation of the media and what Moviepass represents:

Doug Weaver, Founder and CEO, Upstream Group, Inc., on stage at IAB Annual Leadership Meeting, discussed rethinking ad sales:

Glossier President & COO Henry Davis discussed marketing to millennials:

Leonid Sudakov of Mars Petcare explains how he is shaping the business by becoming more consumer-centric and creating a better world for pets and pet parents:

Freada Kapor Klein and Ellen Pao of Project Include discuss what digital companies can do to advance diversity and inclusion:

Jim Lecinski, VP, Customer Solutions, Google discusses why consumers are “hiring” the brands that offer the best assistance:

Richard Bush, Chief Product and Technology Officer, NYIAX discussed blockchain technology:

Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy discussed brand building and disruptive innovation:

Liza Landsman, President, Jet.com discussed building the brand:

Verve CMO Julie Bernard and Meredith SVP, Data Commercialization & Programmatic Solutions Judith Hammerman discussed the highlights of the town hall discussion “The World War Over Data, Privacy, and Ethics in a Post-GDPR World”

GumGum President and COO Phil Schraeder and White Ops EVP Sales Caitlin Borgman discuss the town hall on “Brand Safety: When Will We Solve for this Epidemic?”