A McDonald’s store in California is turning its logo upside down to create a W in support of International Women’s Day. McDonald’s will turn its digital logo upside down today, while 100 US restaurants will have special “packaging, crew shirts and hats, and bag stuffers” to celebrate.
Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we’re proud to share that 6 out of 10 restaurant managers are women. https://t.co/6z88OhjXpO pic.twitter.com/hXfOi3wWQf
— McDonald's (@McDonalds) March 8, 2018
In an unprecedented move, @McDonalds flipped the Golden Arches in its Lynwood, CA location (right next to iKahan’s #iKLA014 billboard!) to celebrate “women everywhere.” Bravo, McDonald’s! pic.twitter.com/NYQs0EwnC3
— Alex Kahan (@iKahanmedia) March 7, 2018
Interbrand (brandchannel’s parent company) is taking a stand and sharing stories:
#TimesUp on letting prejudices and inequalities hold us back. @Interbrand is not an organization to stand by—#IBACTS to make the world a better place. #PressforProgress – this #InternationalWomensDay, and beyond. Follow the movement: https://t.co/grSzoOvlhu @CharlesTrevail pic.twitter.com/WtJVT0ZFQ4
— Interbrand CEE (@InterbrandCEE) March 8, 2018
BBDO New York is launching “It’s Time to Redefine” — a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources.
C Space handed over the keys to its Instagram:
— C Space (@CSpaceGlobal) March 8, 2018
DDB‘s local efforts include #TalentHasNoGender in the Philippines:
This International Women's Day, #DDB Philippines is turning the focus on the FEAT and NOT THE GENDER by marching for #TalentHasNoGender at the University of the Philippines. We can't get enough of these powerful visuals. pic.twitter.com/RACnk4WrI4
— DDB Worldwide (@DDB_Worldwide) March 8, 2018
TBWA hosted events (including a chat with Maria Shriver) and shared client work like Finland retailer Stockmann rebranding as Stockwomann for International Women’s Day:
Today, Finland’s biggest department store @StockmannFI became Stockwomann, changing its 155-year-old name to celebrate #InternationalWomensDay and support equality! An idea out of @TBWA_HELSINKI in a bid to #PressForProgress pic.twitter.com/TYrwiZ2lf7
— TBWA Worldwide (@TBWA) March 8, 2018
Other brands with #IWD activations including supporting its #PressForProgress initiative:
— Women's Day (@womensday) March 8, 2018
Mattel’s Barbie adds ‘sheroes,’ inviting the public to share theirs:
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
BNY Mellon salutes founder Alexander Hamilton’s wife Eliza:
— Aniko DeLaney (@Anikodelaney) March 8, 2018
Brawny promoted “Shero Stories” of real-life female role models, adding to its packaging makeover.
— Brawny® (@Brawny) March 8, 2018
Diageo tips hat to CMO Syl Saller and other inspiring women in its ranks, as well as women writers:
This #IWD2018 we are delighted to share the creative writing of 16 inspirational #women. 2018 sees Baileys’ 5th year of involvement with the #WomensPrizeforFiction & today we celebrate the strength of women’s voices as we share the @WomensPrize longlist! https://t.co/N3i0e0TOT1 pic.twitter.com/YxcGeXYQu7
— Diageo News (@Diageo_News) March 8, 2018
Diane von Furstenberg is hosting a summit:
Happy #InternationalWomensDay !!!!
Excited to join @DVF’s Celebration by taking part in their “Owning Your Narrative” panel on March 8 at 9:30AM ET. Sign up at https://t.co/z4Jjcd1Y6l. See you there! #INCHARGE #IWD2018 pic.twitter.com/xcVcckV9ku
— Sally Kohn (@sallykohn) March 8, 2018
EY urges women to speak up and speak out:
Will you speak up in a meeting yourself, or make room for another to speak up? Small decisions and moments like this can make all the difference. #PressForProgress #WomenFastForward #IWD2018 https://t.co/kVw65ntUBZ pic.twitter.com/xc4cly8N3q
— Women. Fast forward (@EY_WFF) March 8, 2018
Facebook reminds users to salute the women who inspire them:
FEED is offering a special line of bags:
Meet our first Woman on a Mission: Arianna Huffington • An entrepreneur, journalist, founder of The Huffington Post, author of 15 books, sleep & success expert, founder & CEO of Thrive Global and mother to two daughters — Arianna is certainly a Woman on a Mission. Most recently, she’s on a mission to end burnout, redefine success, and help women thrive, though we’re sure that’s not all she’s working on. Her Arianna x FEED Woman on a Mission tote, inspired by her neutral and versatile style, is classic, stylish and goes with everything. __________________________ Shop the full collection and see more about Arianna’s story & tote design at the link in our bio.
Google is promoting women’s stories at Google.com and highlighting women-led business in search results.
Hiscox takes a hammer to the glass ceiling.
— Zoltan Szabo (@MediaRings) March 8, 2018
HP is calling for storytellers with #FollowYourDreams:
Johnnie Walker US is walking as Jane today:
KFC Malaysia introduced Mrs. Sanders:
Levi’s “Shape My World” highlights feminists in India:
Levo and Merkle release fresh research and insights into Millennial women’s buying power:
We are thrilled to launch 'Why Millennial Women Buy', an in-depth look at the purchasing power of #MillennialWomen, on #InternationalWomensDay! Get the Merkle #study, in partnership with @levoleague: https://t.co/AOs0LDzbbh pic.twitter.com/a50HgDjJrb
— Merkle Inc. (@Merkle) March 8, 2018
MetLife is including Spanish-language outreach:
— MetLife España (@MetLifeES) March 8, 2018
National Geographic invited actress and activist Emma Watson to curate its Instagram feed today:
To celebrate today’s #internationalwomensday I’ll be curating @natgeo’s Instagram feed, selecting and sharing powerful images taken by National Geographic’s emerging female photographers around the world. Women photographers are often under-represented and under-celebrated, so I’m thrilled to mark this day by profiling the talented female story-tellers and image-makers that are working hard to build empathy across borders x #iwd2018 #timesup
Omnicom‘s Omniwomen kicked off its New York chapter:
Oracle highlights its female leaders:
— Explore Oracle (@ExploreOracle) March 8, 2018
Rachel Roy is being appointed to UN Women as a Champion of Innovation, an Ambassador role, today. To celebrate, the designer created a mini capsule collection called LOVE, with 50% of proceeds going to Time’s Up and EveryTown.
Samsung celebrates female creators:
Stacy’s Pita Chips invites designs for its feminist packaging:
Starbucks is partnering with the Malala Fund.
— Starbucks Music (@starbucksmusic) March 8, 2018
State Street updates the impact of its Fearless Girl statue:
[Press Release]: State Street Global Advisors Reports on "Fearless Girl" Impact on the First Anniversary of her Placement as More than 150 Publicly-Traded Companies Add Female Board Members https://t.co/YOlSQv30mT
— State Street (@StateStreet) March 7, 2018
Twitter is running #HereWeAre as a campaign this month:
— Twitter (@Twitter) March 5, 2018
Vans is hosting skateboard clinics for young women:
Vodafone UK promotes #ConnectedSheCan:
Why is it that millions of women still have no access to technology? Big change starts from little questions: https://t.co/O8dRRXmw3H #ConnectedSheCan #PressForProgress #IWD2018 pic.twitter.com/KmPiunE77Q
— Vodafone UK (@VodafoneUK) March 8, 2018
UN Women is busy globally and locally in markets such as Australia:
Happy International #WomensDay! #TimeIsNow to support each other, believe in each other & encourage each other to speak up for rights & gender equality! https://t.co/Non0GlY9S5 #IWD2018 pic.twitter.com/kJJ0zBF1Oy
— UN Women (@UN_Women) March 8, 2018
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