Brand News: 10 Things to Know for Monday, March 12



Luxury UK-based fashion website Farfetch is preparing for a £4bn initial public offering as the online retailer signs Harvey Nichols as an e-commerce partner.

Amazon and Google lead consortium seeking approval for private air traffic control system for drone deliveries. Amazon‘s Jeff Bezos commits to space travel as fellow billionaire Tesla & SpaceX CEO Elon Musk reveals Mars rocket plan at SXSW.

Intel steps into the ring with a plan to woo Broadcom, still tangoing in a merger dance with Qualcomm.

DHL targets counterfeit medications with blockchain.

Discovery Communications and Scripps Networks will pitch ad buyers as one in first united post-merger upfront event.

Netflix tests badges to gamify and boost kids viewing.

Ola, Uber‘s India rival, expands to Australia.

One founder Bono apologizes for charity’s alleged abuses.

PepsiCo refreshes Tropicana line.

Prada shares soar 20% on growth outlook.

Reuters builds AI tool to perform basic journalism.

Scientology launches U.S. TV network with streaming options.


Glico, maker of Pocky, uses 72 actresses to portray each year of the average global life expectancy (71.8); vs. 84 in Japan.

Google Cloud launches March Madness campaign promoting NCAA partnership:

JCPenney releases new creative and tagline, #AllAtJCpenney:

MoneySuperMarket follows up on He-Man/Skeletor spot with a new #EpicActionMan spot:

PepsiCo‘s LIFEWTR brand announces series 4 of its artistic labels — Art in Education — with a commitment to bring art back to schools for the benefit of more than one million students.

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