North America’s women advertising leaders on Monday announced the launch of TIME’S UP/Advertising to address inequities with an action plan.
— TIME'S UP (@TIMESUPNOW) March 12, 2018
An extension of the entertainment industry’s TIME’S UP movement that launched last year to bring awareness of pay inequity, discrimination and unequal treatment to the red carpet, this marks the first industry-specific vertical to join the growing movement.
More than 150 women CEOs, CCOs, CSOs and other C-suite executives and leaders at advertising agencies across the United States announced their commitment by signing a letter announcing the launch of TIME’S UP/Advertising. The letter—entitled ‘Hey, Sisters’—announces the initiative, goals and charter members of this new consortium.
TIME’S UP/Advertising has a clear purpose: “Our mission is to drive new policies, practices, decisions and tangible actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies.”
The first TIME’S UP/Advertising meetings will take place on May 14th in New York, Chicago, San Francisco, Los Angeles and Toronto. At launch, the group’s action plan includes:
– “Committing to creating solutions that work, starting with examining the processes and policies that have failed us.”
– “Identifying and mentoring people who represent diversity across the board and are ready to become agency leaders.”
– “Adopting progressive agency training and education that brings this discussion and its solutions out into the open with our agencies.”
TIME’S UP/Advertising (@timesupad on Twitter; hashtag: #timesupadvertising) will also raise money for the TIME’S UP Legal Defense Fund, which provides subsidized legal services for individuals subjected to workplace sexual harassment and abuse.
timeTO Launches in the UK
In the UK on Monday, a parallel announcement saw the launch of timeTo — a partnership of the Advertising Association, NABS and WACL to address the problem of sexual harassment in the advertising and marketing industry.
timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected—all sexualities and genders, agencies, marketers and media owners—and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment.
In collaboration with @NABS_UK & @WACL1 we are thrilled to be launching a new initiative – timeTo – to address the problem of sexual harassment in the #advertising & #marketing industry: https://t.co/llUFGYP1xC pic.twitter.com/DGz4OYsHc3
— Ad Association (@ad_association) March 12, 2018
— NABS (@NABS_UK) March 12, 2018
Building on the global #MeToo & #TimesUp movements, timeTo recognises that all parts of the advertising industry are affected & that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment: https://t.co/bHn2Mp3tm7 pic.twitter.com/NrHPgkp0iA
— Ad Association (@ad_association) March 13, 2018
Watch for more standalone TIME’S UP verticals in other industries and markets as businesses start to take a critical look at organizational structure and systemic discrimination to ensure safety, opportunities and equality.