Brand News: 10 Things You Need to Know for Thursday March 22

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Netflix new logo

Netflix Sans

Brand news of note for Thursday March 22nd:

Netflix designs custom typeface in Netflix Sans.

Time Inc. titles no longer interest American Media Inc. as Meredith plans to sell Time, Sports Illustrated, Fortune and Money in addition to shedding 1,000 jobs.

Facebook apology and “hard questions” rattles users as some of its 3 million advertisers, such as Mozilla, call for more accountability.

AT&T and Time Warner defended merger plan in Washington.

Gucci and Beyonce promote World Water Day (more here):

The Home Depot expands its Pinterest storefront.

Nike says it “acted swiftly” to address scandal and reassure women.

Omnicom hosts its first upfront ad sales event on behalf of clients.

Reckitt Benckiser drops Pfizer bid.

Toys”R”Us liquidation starts (with temp hires) as name may live on.

YouTube takes a stand on gun control by banning demo videos.


CAMPAIGNS:

Aflac releases “Not That Kind” campaign:

Lawyer.com taps Lindsay Lohan (explained here):

Bulova “Tune of Time” web series taps Universal Music Group.

Hublot teams Usain Bolt, Diego Maradona & José Mourinho.


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