Brand News: 10 Things You Need to Know for Thursday April 19

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Snapchat shoppable augmented reality lenses

Snapchat introduces Shoppable AR with adidas and others.

Amazon Prime passes 100 million subscribers.

Facebook announces GDPR-compliant opt-outs.

GM names Steve Carlisle head of Cadillac brand.

Groupe PSA embraces the circular economy.

M&S parts ways with marketing boss.

NBCUniversal joins Open AP Consortium.

Omnicom creates Brand Consulting Group.

P&G buys Merck‘s consumer business for $4.2B.

Qualcomm downsizes its workforce.


CAMPAIGNS:

Baskin-Robbins launches “Got Me Like”:

Starbust taps Project Runway alum Erin Robertson for branded merchandise.

Subaru Australia goes to the dogs:


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