Brand News: 10 Things You Need to Know For Wednesday April 25

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Echo Dot Kids Edition

Amazon targets kids with colorful new Echo Dot and politeness-rewarding Alexa with parental controls; and separately, irks other companies by dominating truck market.

BMW‘s first electric SUV will also be its first China export.

Coca-Cola sees revamping drinks pay off.

Comcast makes formal $31b offer for Sky.

Facebook hires former FCC head Kevin Martin.

FlixBus aims to take on Greyhound in America.

Hershey wants to pivot from chocolate to snacks.

Juul will invest $30m to deter teens from vaping.

Twitter shares jump as earnings beat analysts’ estimates.

Versace CMO quits to join a blockchain startup.


IN OTHER NEWS:

Cannes Lions will honor Unilever CEO Paul Polman with the Cannes LionHeart Award in recognition of his commitment to sustainability.

Deadpool 2 marketers spoof Ryan Reynolds’ side hustle:

Fry Egg wants to be the first crypto-based fitness platform.

Marriott brings AC Hotel brand in New York.

MGM‘s pro-LGBT “Universal Love” music project inspires She and Him’s first release in five years.

Old Navy should be bigger than this.

Pecans get 1st campaign (tagline not, alas, “Yes, Pecan!”)

Pottery Barn did pay for that Friends episode, after all.

vitaminwater Active features “sorta-fit-guy” in campaign:


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