Georgia-Pacific’s Dixie brand has introduced a line of rinse cup designs that incorporate augmented reality tooth-brushing games. The game, which is free from the Blippar mobile app, lasts two minutes—the standard minimum time recommended by the American Dental Association to keep brushing.
The strategy: Getting kids to brush their teeth can be a battle, but adding an educational—and entertaining—mobile game to the routine can help them understand the importance of regular oral care. Kids can fight off mouth-invading monsters or explore outer space to show how to keep their teeth clean and healthy.
More than 50% of U.S. children are affected by tooth decay before age five, according to the American Academy of Pediatric Dentistry, which is why Dixie is encouraging kids not to “rush the brush.”
Dixie’s Everyday cups line now features designs that incorporate augmented reality technology into the daily brushing routine. With new interactive designs, game incentives and an appeal to tech-savvy households, Dixie is aiming to empower parents to foster fun and sustainable habits for their children’s oral hygiene.
Three new design series featuring kid-friendly themes are now available which feature a fun and educational augmented reality brushing game where kids can fend off mouth-invading monsters, explore outer space or enjoy riddles and brain teasers while keeping their teeth shiny and healthy.