Brand News: 10 Things You Need to Know For Wednesday May 23

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Apple Watch 2

Apple lets users download their personal data in trust-building move while chief designer Jony Ive shares Apple Watch insights.

Balenciaga, these shoes notwithstanding, is Kering’s fastest-growing brand.

Best Buy introduces Geek Squad subscription plan.

Facebook fights fake nudes in the UK as Mark Zuckerberg testifies before the EU on privacy.

FanDuel signs merger agreement with Ireland’s Paddy Power Betfair to merge U.S. businesses (including TVG) in wake of U.S. sports gambling ruling.

Lyft invests $100M in drivers.

M&S, closing 100 stores, aims to unify brand and culture.

Sony Music teams Will Smith and Diplo for 2018 FIFA World Cup anthem “Live It Up.”

YouTube starts rolling out its streaming music service.

People news: JCPenney CEO quits to join Lowe’s, as Revlon and the New York Stock Exchange name 1st female leaders.


CAMPAIGNS:

Absolut launches ‘Global Selfie’ kiosk campaign at Singapore’s Changi Airport.

Alibaba introduces AI/QR ordering for cafés and restaurants.

Audi continues “Think Faster” campaign with Reddit:

Biotherm Homme releases David Beckham mini-film:

Consumer Reports releases trust campaign, #KeepItHonest:

illy releases film with new brand ambassador Andrea Bocelli:

Postmates retracts OOH poster after complaints.

Susan G. Komen launches PSA campaign, “Know Your Girls”:

WWF France launches #ArcticHotspot climate change campaign on Snapchat:

& Royal Wedding gift bags pop up on eBay for a princely sum.


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