brand glossary: brand valuation

A strategic tool that brings together market, brand, competitor and financial data into a single, value-based framework within which the performance of the brand can be assessed, areas for improvement identified, and the financial contribution of the brand to business results quantified. Brand valuation, such as the methodology used by Interbrand for Best Global Brands, is used to plan, build and monitor brand strategies over time, assess acquisitions and help with investment/tradeoff decisions.

See also: brand value, brand strength, role of brand

Resources:

Brand Valuation to Unlock Business Growth

Brand Valuation: A Versatile Strategic Tool for Business