brand glossary: coined names

Coined names are names that use a word that does not exist in any major language, and are, as such, completely invented. In some cases, the word is completely different from any existing word or term, in others it may resemble an existing word but is sufficiently changed so that the association to the original word is slight. It’s not uncommon to use ancient and formative languages like Latin and Greek, or to borrow from alternate languages, to help construct a word, but they can also simply be invented using no basis other than personal preference for sound and style. Coined names are typically easier to trademark than other types of names, but that doesn’t mean that any less diligence should be applied to legal searches and filing. This is especially true if a coined terms bears phonetic resemblance to, or if there’s any likelihood of confusion with, an existing name. Common examples used to illustrate a coined name include Xerox, Kodak as well as (xBox) Kinect.

Also known as: Fanciful Names

Resources: 10 Most Common Naming Mistakes

See also: Descriptive Names, Suggestive Names, Abstract Names, Composite Names, Real Word Names, Alphanumeric Names