brand glossary: content strategy

The entire experience of discovering, planning, creating, distributing, measuring and managing content. Simply put, content strategy gets the right content to the right people at the right time. A brand’s content strategy must first identify the needs of specific users and the channels they live on, as well as the measurement goals necessary to make the strategy relevant and rewarding to both the user and the brand. The ultimate goal of content strategy is to encourage loyalty, engagement and action. This is accomplished by creating ongoing content specifically tailored to target audiences and focused on their problems, interests, desires and concerns.

Also known as: Content

Resources: Content is the new SEOMessaging Musts: Building the Content for Content

See also: Content Marketing, Content Development, Social Media Strategy, Digital Marketing Strategy