brand glossary: digital marketing strategy

A digital marketing strategy creates a roadmap inclusive of several elements, including: social media, email marketing, digital advertising, SEO, content marketing, ecommerce, and measurement. Depending on the needs of the brand, a combination of these elements will work together to form a comprehensive approach to digital marketing. A digital marketing strategy should help plan, manage and optimize digital outlets to align with defined targets and key performance indicators (KPIs), and should be part of a larger integrated marketing and communications strategy.

Also known as Online Marketing Strategy

See also: Content Strategy, Content Marketing, Social Media Strategy