brand glossary: infographic

An infographic is an image, or a graphic visual presentation of information or data. Its purpose is to ensure that an idea that is best expressed through information or data, or is complex in nature, is represented in a way that’s easy and immediately understood–particularly when they tap into the human ability to spot patterns and trends. For brands, infographics can prove to be a quick and memorable way to get an idea across for audiences that may not have the patience or inclination to delve into detailed communications, or they can serve as a prompt for deeper reading. They also help reinforce a brand’s creativity as well as knowledge.

Also known as: Information graphics