brand glossary: intellectual property

Also referred to as IP, Intellectual Property covers any inventions, literary and artistic works, symbols, names, images, and designs used in commerce. There are four main ways to protect IP – trademarks, patents, copyright and trade secrets. While each of these forms of IP protection are different, they all allow creators or owners to benefit from their work or their investment in that work’s creation. This legal protection rewards them for their efforts, encourages further innovation, and allows consumers to confidently purchase goods and services (i.e., brands) that they recognize and trust.

Also know as: IP

See also: Trademarks