brand glossary: pre-screen

A pre-screen is an initial, cursory check to determine if a proposed trademark (name, tagline, logo) has already been registered or used by another company in the country/ies of interest. Pre-screening filters out conflicts early on and reduces the risk of wasting time and money selecting marks that are clearly unavailable for use. Names that pass the pre-screen can’t be used just yet, but they have cleared the first hurdle that helps shortlist name candidates for consideration and more extensive full-legal searches.

Also known as: Prescreen, Legal knockouts