brand glossary: social media strategy

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Social media strategy informs and maps the objectives, messaging, channels and measurement of content distributed via social media platforms. This strategy should be part of a larger, integrated content strategy. Rather than focusing on the specific platforms and tools of social media, a social media strategy looks at the specific needs and goals of a brand, and defines how social media can be leveraged to meet those needs and optimize results.


See also: Content Strategy, Content Marketing, Digital Marketing Strategy

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