brand glossary: unicorn

A tech-driven start-up or private company that reaches a $1 billion market value as determined by private or public interest. A unicorn’s value is in constant flux given market dynamics and associated risks. Unicorns also tend to pop in and out of existence faster than they can be acquired or reach the IPO stage. In human resources terms, a unicorn also refers to a job candidate with a rare, almost impossible combination of skills.