brand glossary: verbal identity

Verbal Identity is a customized communications strategy that guides and defines how a brand tells its story in a consistently compelling way. It’s a key behavioral tool, employing language and writing tactics to guide everyone in an organization on how they help author a brand, and create emotional connections with employees, customers and stakeholders alike. It uses language to express ideas and bring strategic thinking to life – from conveying personality through a distinct brand voice, to ensuring clear and consistent messaging throughout all key brand touchpoints.

Also know as: Verbal Strategy

See also: Brand Voice, Messaging, Content Strategy