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The Hobbit: An Unexpected Journey
Date: 14-30 Dec., 2012
Studio: Warner Bros.
Weekend gross: $153.4 M
Featured brands:
none
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The Twilight Saga: Breaking Dawn Part 2
Date: 16 Nov-2 Dec., 2012
Studio: Summit Entertainment
Weekend gross: $202 M
Featured brands:
Apple,
Belstaff,
Jansport,
Mercedes,
Rainier,
Steinway & Sons,
Volvo
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Skyfall
Date: 9-11 Nov., 2012
Studio: Sony
Weekend gross: $88 M
Featured brands:
AgustaWestland,
Anderson Wheeler,
Aston Martin,
Audi,
Aurora,
BBC,
Belstaff,
Beretta,
Caterpillar,
Citibank,
CNN,
Coca-Cola Zero,
Courvoiser VSOP,
Heineken,
Jaguar,
Land Rover,
Macallan,
Mercedes,
Omega,
Range Rover,
Royal Doulton,
Scrabble,
Sony,
Sony VAIO,
Sony Xperia,
Swarovski,
Volkswagen Beetle,
Walther
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Wreck-It Ralph
Date: 2-4 Nov., 2012
Studio: Buena Vista
Weekend gross: $49 M
Featured brands:
Laffy Taffy,
Mentos,
Nesquik,
Nintendo,
Oreo,
Qbert,
Sonic the Hedgehog,
Subway
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Argo
Date: 26-28 Oct., 2012
Studio: Warner Bros.
Weekend gross: $12 M
Featured brands:
ABC,
adidas,
British Airways,
Hilton,
Kentucky Fried Chicken,
Mercedes,
RCA,
Rolls Royce,
Sheraton,
Star Wars,
Swiss Air,
Tab,
Time,
Variety,
Washington Post
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Paranormal Activity 4
Date: 19-21 Oct., 2012
Studio: Paramount
Weekend gross: $29 M
Featured brands:
Apple,
Dots,
Facebook,
Google,
Kit Kat,
Pepsi,
Tootsie Roll,
Xbox,
YouTube
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Taken 2
Date: 5-14 Oct., 2012
Studio: 20th Century Fox
Weekend gross: $71.3 M
Featured brands:
Apple,
Belstaff,
BMW,
Cadillac,
Chevrolet,
Mercedes,
Porsche,
Toyota
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Hotel Transylvania
Date: 28-30 Sep., 2012
Studio: Sony
Weekend gross: $42.5 M
Featured brands:
Doritos
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End of Watch
Date: 21-23 Sep., 2012
Studio: Open Road Films
Weekend gross: $13 M
Featured brands:
Glock,
Home Depot,
KROQ,
K-Y Jelly,
Monopoly,
Oakley,
Pottery Barn,
Purell,
Red Bull,
Smith & Wesson,
Spyderco
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Resident Evil: Retribution
Date: 14-16 Sep., 2012
Studio: Sony
Weekend gross: $21 M
Featured brands:
Budweiser,
Carfax,
Cartier,
Ferrari,
JFC,
KRISS,
Levi's,
Mountain Dew,
Pepsi,
Reebok,
Reese's,
Rolls Royce,
Stella Artois,
Toyota,
Toyota Prius
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The Possession
Date: 31 Aug-9 Sep., 2012
Studio: Lionsgate
Weekend gross: $27 M
Featured brands:
Apple,
BMW,
Google,
Toyota,
Toyota Prius
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The Expendables 2
Date: 17-26 Aug., 2012
Studio: Lionsgate
Weekend gross: $42 M
Featured brands:
Atchisson Assault (AA-12),
Heineken,
M.I.T.,
Panerai,
Pepsi,
Range Rover,
Smart,
Stary Melnik
Comments: With even less first world action than the first film, The Expendables 2 has little product placement.
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The Bourne Legacy
Date: 10-12 Aug., 2012
Studio: Universal
Weekend gross: $38.1 M
Featured brands:
American Express,
Belstaff,
Buick,
Chicago Sun-Times,
Chow King,
CNN,
Eviant,
Ferrari,
Index,
Lenovo,
McDonald's,
MSNBC,
Samsung,
Sky News,
The Guardian,
Washington Post,
YouTube,
Zippo
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The Dark Knight Rises
Date: 20 Jul-5 Aug., 2012
Studio: Warner Bros.
Weekend gross: $258.7 M
Featured brands:
Bang & Olufsen,
Belstaff,
Budweiser,
Comcast,
Doritos,
GMC,
Greyhound,
Heinz,
Jos A Bank,
Lamborghini,
Mack,
Oshkosh,
Rolls Royce,
Saks Fifth Ave.,
Samsung,
Schutt Sports,
Under Armour,
Xfinity
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Ice Age: Continental Drift
Date: 13-15 Jul., 2012
Studio: 20th Century Fox
Weekend gross: $46 M
Featured brands:
none
Comments: Ice Age: Continental Drift — is left to drift product placement-less.
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The Amazing Spiderman
Date: 6-8 Jul., 2012
Studio: Sony
Weekend gross: $62 M
Featured brands:
adidas,
Bed, Bath & Beyond,
Ben & Jerry's,
Bing,
BMW,
Chevrolet,
Hellmann's,
Jansport,
Jeep,
Lumber Liquidators,
Mercedes,
Mott's,
Nature's Best,
Nike,
Rawlings,
Rubik's Cube,
Russell Athletics,
Sony,
Sony VAIO,
Starbucks,
Time Out,
Tropicana,
Tuscan Dairy Farms,
WebMD,
Zoo York
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Ted
Date: 29 Jun-1 Jul., 2012
Studio: Universal
Weekend gross: $54.4 M
Featured brands:
AAA,
Apple,
Benihana,
Boston Bruins,
Boston Red Sox,
Budweiser,
Charlie's Sandwich Shoppe,
Chevrolet,
Ciao Bella,
Coca-Cola,
Corn Pops,
Cristal,
DonQ,
Dunkin' Donuts,
Entenmann's Pop-Ems,
Ford,
Hasbro,
IKEA,
Jameson,
Lamborghini,
Michelob,
New Balance,
New York Jets,
Pepperidge Farm,
Pepsi,
Porsche,
Ritz,
Rolling Stone,
Smartwater,
Snuggle,
Sony PlayStation,
Sports Authority,
Subway,
Twitter,
Volkswagen,
WB Mason,
Xanax,
Yamaha
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Brave
Date: 22-24 Jun., 2012
Studio: Buena Vista
Weekend gross: $66.7 M
Featured brands:
none
Comments: Formulaic is the word critics are using to describe Brave
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Madagascar 3: Europe's Most Wanted
Date: 8-17 Jun., 2012
Studio: Paramount
Weekend gross: $95 M
Featured brands:
Airbus,
Central Park Zoo,
Cirque du Soleil,
Duane Reade,
Ducati,
Ferrari,
HP,
New York Knicks
Comments: Most odd is that the most obvious product, explicitly hinted at, is never mentioned by name, even though knowledge of that name is completely expected of the audience.
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Snow White and the Huntsman
Date: 1-3 Jun., 2012
Studio: Universal
Weekend gross: $56 M
Featured brands:
none
Comments: The classic Disney film Snow White is 75 years old. That's not as aged as the 200 years the fairy tale itself claims, but it's still no spring chicken.
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Men In Black 3
Date: 25-28 May., 2012
Studio: Sony
Weekend gross: $70 M
Featured brands:
Aqua Velva,
Cadillac,
Coca-Cola,
Cracker Jack,
Dunkin' Donuts,
Ford,
Ford Taurus,
Glamour,
Hamilton,
John Deere,
Louis Vuitton,
Mack,
NBC,
New York Examiner,
New York Jets,
New York Mets,
New York Post,
Rimowa,
Rolaids,
Roosevelt Hotel,
Spalding,
STP,
Tsingtao,
Viagra,
Weekly World News
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The Avengers
Date: 4-6 May., 2012
Studio: Buena Vista
Weekend gross: $358 M
Featured brands:
ABC,
Acura,
aussieBum,
Belstaff,
Bose,
CNN,
Colantotte,
C-SPAN,
Dr. Pepper,
Farmers Insurance,
Harley-Davidson,
Jansport,
LG,
MSNBC,
NASA,
NY1,
Oracle,
Plantronics,
Rimowa,
Southwest Airlines
Comments: Acura has a multi-picture dealin place with Marvel, and for The Avengers needed to replace Tony Stark's Audi R8, cue the Acura NSX Roadster.
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Think Like a Man
Date: 20-29 Apr., 2012
Studio: SONY / COLUMBIA
Weekend gross: $16.4 M
Featured brands:
Amstel,
Barnes & Noble,
Black Opal,
Dasani,
Dos Equis,
Ford,
Ford Mustang,
Ford Taurus,
Guild Guitars,
Heineken,
Herbalife,
Marriott,
Mercedes,
MINI,
Newcastle Pale Ale,
Nike,
Nokia,
Oprah Winfrey,
Porsche,
Ritz-Carlton,
Smartwater,
Sony,
Sony VAIO,
Spalding
Comments: 'One of the greatest examples of product placement in history'
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The Hunger Games
Date: 23 Mar-15 Apr., 2012
Studio: Lionsgate
Weekend gross: $270 M
Featured brands:
321 Water
Comments: Brand Extension Games
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21 Jump Street
Date: 16-18 Mar., 2012
Studio: Sony
Weekend gross: $35 M
Featured brands:
adidas,
Chevrolet,
Chevrolet Camaro,
Desert Eagle Pistol,
Disney,
Doritos,
Evans,
Facebook,
Fila,
Ford,
Ford Mustang,
Glock,
Hyundai,
Jansport,
Lincoln,
Mercedes,
Porsche,
Quiznos,
Red Bull,
Smartwater,
Smith & Wesson,
Sony,
Sony Ericsson,
Sony VAIO,
Springfield Armory,
Taco Bell,
Timberland,
Twitter,
University of California, Berkeley,
Urban Outfitters,
Volkswagen,
Volkswagen Beetle
Comments: As one would expect from a modern update on the 1980s TV series, there are a number of gags made at the expense of brand names.
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The Lorax
Date: 2-11 Mar., 2012
Studio: Universal
Weekend gross: $109.8 M
Featured brands:
none
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Act of Valor
Date: 24-26 Feb., 2012
Studio: Relativity
Weekend gross: $24.7 M
Featured brands:
BlackBerry,
Body Glove,
Canon,
Chevrolet,
Dodge,
Ford,
Graco,
Mercedes,
Miller,
Oakley,
Range Rover,
Scrabble,
Toshiba
Comments: 'Starring active duty Navy Seals' screams the tagline of the film.
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Safe House
Date: 17-19 Feb., 2012
Studio: Universal
Weekend gross: $24 M
Featured brands:
adidas,
Apple,
BlackBerry,
BMW,
CNN,
Coca-Cola,
Dell,
HTC,
Jaguar,
Land Rover,
Mercedes,
Pétrus,
Red Bull
Comments: One more product placement victory for Apple
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The Vow
Date: 10-12 Feb., 2012
Studio: Sony / Screen Gems
Weekend gross: $41.7 M
Featured brands:
Chicago Cubs,
Daily Herald,
Disaronno,
Dole,
Jeep,
Lacoste,
Macaroni Grill,
Mercedes,
Northwestern University,
Porsche,
Robitussen,
School of the Art Institute of Chicago,
Sony,
Sony VAIO,
Stax,
Tribune Company
Comments: How valuable is a product placement if the audience can't identify it?
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Chronicle
Date: 3-5 Feb., 2012
Studio: 20th Century Fox
Weekend gross: $22 M
Featured brands:
Apple,
Baskin-Robbins,
BMW,
Canon,
Centrum,
Coldarin,
Jimmy John's,
Lego,
Pennzoil,
Pepsi,
Pringles,
Red Bull,
Red Vines,
Snyder's of Hanover,
Sony,
STP,
Volkswagen,
Volkswagen Beetle
Comments: Chronicle's entire 'official' web existence is a Facebook page
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The Grey
Date: 29-27 Jan., 2012
Studio: ORF
Weekend gross: $20 M
Featured brands:
Carhartt,
Discovery Channel,
Jack Daniel's,
Sorel
Comments: Are wolves they really the man-killing beasts the film makes them out to be?
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Underworld Awakening
Date: 20-22 Jan., 2012
Studio: Sony / Screen Gems
Weekend gross: $25.4 M
Featured brands:
Getac,
Taurus Judge
Comments: In the Underworld franchise's fourth outing, this new #1 movie adds to a robust collection of film 'brands': A fake bioengineering corporation.
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Contraband
Date: 13-15 Jan., 2012
Studio: Universal
Weekend gross: $24.5 M
Featured brands:
Apple,
BlackBerry,
Budweiser,
Dodge,
Ferrari,
Ford,
Honda,
Jack Daniel's,
Jeep,
McDonald's,
MINI,
Pepsi,
Ram Trucks,
Schlitz
Comments: An attempt to quietly smuggle a little beer advertising into the minds of audiences.
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The Devil Inside
Date: 6-8 Jan., 2012
Studio: Paramount
Weekend gross: $34.5 M
Featured brands:
none
Comments: Exorcism remains popular enough to fuel a top film every few years
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Mission: Impossible - Ghost Protocol
Date: 16 Dec-1 Jan., 2012
Studio: Paramount
Weekend gross: $141 M
Featured brands:
Apple,
BBC,
Belstaff,
BMW,
Bulgari,
Burj Khalifa,
Canon,
Casio,
Coca-Cola,
Dell,
Dos Equis,
Ferrari,
LG,
Oakley,
Panasonic,
Persol,
Prada,
Rimowa,
Zippo
Comments: Mission Impossible product placement
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