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World Health Organization
cares
by Abram Sauer
June 23, 2003
The keepers of the World Health Organization (WHO) website are surely trusted with a special charge. Guests to the site are most likely practicing a particular form of nervous, hyper-focused surfing coupled with a sense of urgency: “Just what is the incubation period for the most common type of malaria in Cambodia?”
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If a human being has suffered it, the World Health Organization has most likely dealt with it, is dealing with it, or is strategizing on how to deal with it.
Established in 1948 by the United Nations as its special agency for health, WHO’s self-defined goal is “the attainment by all peoples of the highest possible level of health.” Health being defined as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” Headquartered in Geneva, WHO and its unmistakably medical, binary-branched white globe on blue background have become, if not household, then government-office-hold, symbols of authority in global health.
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Psychologists say blue is a soothing color, so it is no surprise that WHO’s homepage, www.who.org, is bathed in azure, navy, cobalt and cerulean. The extensive use of calming blue sends the immediate message that, while your own self may be breaking into alarming shades of the rainbow, this site is cool and in control.
Serenity established, the site doesn’t waste any time getting down to business. This site is primarily information-based, and WHO makes sure that all of its information is accessible and well ordered.
Prominent on the home page, up top to the right of the logo, is the logical embarkation point of any wired hypochondriac’s information hunt: Links to English, Español and Français and a search option.
Moving down the page one will immediately find an efficient inventory of, and links to, all of the global hot-button issues of the day -- yellow fever in Sudan; cholera in South Africa; earthquakes in Algeria; SARS everywhere. This up-to-the-minute information is probably what a good number of WHO visitors are looking for. The organization doesn’t disappoint and wisely features the urgent stuff prominently and with little fanfare. (In fact, throughout the website’s main directories -- Countries, Health Topics, Publications, Research Tools, WHO Sites -- the fast links to the Disease Outbreaks and Emergencies sections remain displayed clearly.)
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Abram D. Sauer, former columnist for The China Daily and co-founder of Chopstickfactory.com, lives in New York and welcomes freelance opportunities.
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*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.
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May 5, 2003
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Staples - Works
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Packed with supplies, Staples.com does its best to organize online.
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Mar 24, 2003
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Sony - High tech
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Sony.jp uses the latest technology and the oldest (and best) branding techniques to display its product.
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Feb 3, 2003
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Carrefour - Stocked
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The aisles of Carrefour.com are stocked with a strong representation of its brand.
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Jan 20, 2003
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NFL.com - Fumbles
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Are you ready for some football? American football, that is, coming to you straight from NFL.com.
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