The Hard Rock brand has grown over the years to include much more than just the café, and its intent to promote a cause-related cocktail of commercialism and

Guests checking in at Hardrock.com can waste no time in checking out the goodies, as just about everything that the chain has to offer can be accessed through one of the colorful links that reside on the website’s homepage.

Visitors with a hungry heart can browse through the current Café Menu or find their nearest hostelry through a convenient Café Locator. If it’s a hotel you’re after, you’ll find a bed in Viva Las Vegas, family-oriented Orlando, or honeymoon-special Bali. The link to the Entertainment Section should satisfy those who prefer their evenings to be somewhat live and dangerous.

While there can be no doubt that a very large slice of Hard Rock’s success is due to the universal appeal of the music business and the iconic status, which associates itself with the industry’s best known names, those responsible for developing the brand have done so in an astute and articulate way, which comes across well on the site.

For instance, a look at the company’s Press Releases reveals that the Café in NYC was set up as an emergency kitchen to cope with the events of September 11th, and over a 3-day period delivered 24,000 sandwiches and donated 60,000 t-shirts to emergency workers and volunteers who were toiling at Ground Zero. The Corporate Section too is full of factual commentary concerning the amount of work that the Hard Rock brand gets through for needy charities; it seems that wherever there is a good cause, Hard Rock is not far behind.