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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  | 2003  |  2002  |  2001
 
 
Dec 1, 2003 Is Disney Doomed?
  Can Disney build a better mouse?
   
 
Nov 3, 2003 Should a brand change logos or identities to suit regional tastes or languages?
  How consistent should your brand identity be across regions?
   
 
Oct 6, 2003 Excessive Executive Pay Ruins the Brand Image
  Are customers sickened by your bloated CEO?
   
 
Sep 1, 2003 Does it hurt a brand to ship work abroad?
  Outsourcing? Good management or gross negligence? What do your customers think?
   
 
Aug 4, 2003 Where lies the future for IT brands?
  Are IT brands going the way of consulting and leaving innovation behind?
   
 
Jun 30, 2003 Can Nokia be beat?
  Is mighty Nokia vulnerable to Samsung and Motorola?
   
 
Jun 2, 2003 Do names really matter?
  Starbucks, Yahoo!, Burberry and BMW all do just fine despite their originally meaningless names. Is the name everything… or nothing?
   
 
May 5, 2003 Branding B2Bs: Common Sense or Nonsense?
  Do the general rules of branding apply to B2Bs?
   
 
Mar 31, 2003 Does shock sell brands?
  Benetton tones down image and loses sales. Coincidence?
   
 
Mar 3, 2003 Can anti-Americanism have an impact on US brands abroad?
  Will international disgust at America affect its brands?
   
 
Feb 3, 2003 Should it be up to the brand owner to tell the truth?
  Is it up to the consumer to sort the lies from reality?
   

 

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