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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  |  2007  | 2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 4, 2006 Copycat Brands: Sound too familiar?
  Does it pay to launch a brand with a name that is suspiciously similar to an established brand?
   
 
Oct 30, 2006 Is ''Borat Publicity'' Bad Publicity?
  Is "Borat Publicity" Bad Publicity?
   
 
Oct 2, 2006 Should a CEO Star in Company Ads?
  Should a CEO Star in Company Ads?
   
 
Sep 4, 2006 Game over? Does negative behavior by an athlete impact the sponsoring brand?
  Foul play: Do consumers blame the sponsoring brand when an athlete fouls out?
   
 
Jul 31, 2006 Can brand value really be measured? How?
  Is brand valuation science or science fiction? If we can measure brands, what’s the best way to do so?
   
 
Jul 3, 2006 Can Disney lead children to health food?
  Licensing fresh fruit: A sweet deal for Disney?
   
 
Jun 5, 2006 Are brands kicking in too much money to become official partners?
  World Cup marketing: Are the exclusive agreements effective?
   
 
May 1, 2006 Muhammad Ali: Great salesman or great sellout?
  Does Muhammad Ali’s recent business deal signify that he truly is the G.O.A.T. (greatest of all time) or that he simply is a goat?
   
 
Apr 3, 2006 Can Apple Corps and Apple Computer work it out?
  Apple Corps sues Apple Computer over rights to be in the music industry. While the courts decide whether this is a case of apples and apples, we debate which brand is right and which is just downright fruity.
   
 
Feb 27, 2006 Is counterfeiting a real problem?
  Imitation is the best form of flattery, but does it harm or help victims of counterfeit brands?
   
 
Jan 30, 2006 Better to brand the medical equipment or the profession?
  When consumers can buy medical equipment at a pharmacy or from a licensed profession, where should branding efforts be focused?
   
 
Jan 2, 2006 Army of none? Can the US Army improve its brand image?
  Line of fire: How can the US Army improve its recruitment levels?
   

 

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