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Brand Revolution: Will social media weaken or strengthen brands? Borat Vs. Kazakhstan Brand Revolution: Will social media weaken or strengthen brands?
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Brand Revolution: Will social media weaken or strengthen brands?
 
 I believe that social media has been the best thing for consumers as well as companies. PR and Advertising firms are able to reach numerous of people in a click. Plus as a consumer I want to be reassured that the product or service I am investing is is worth the investment. Especially in these times of uncertainty. I want to make sure that my money is respected and not wasted. 
- March 15, 2010
 
 I dont think we have much choice. It's here. Deal with it or be left out. I don't think we know how it will play out but it's out of our control. Adapt. 
Carl Riley, Brand Strategy, The Riley Group Inc. - March 16, 2010
 
 WOM and checking with the "expert friend" has always been in play. Social media has made it faster and systematic. Its much better now, for companies as well as consumers, since they can assess the force and its impact better.Feel, there is no escaping social media.Companies can only understand it and learn to use it to their advantage. 
Jasravee Kaur Chandra, Strategic Planning Director, MasterSun Consulting - March 17, 2010
 
 Social Media is inescapable, and the important thing it can do is amplify the weakness or strength of the brand. strengthening of brands is still with the marketers and how they want to portray their brands AND the consumers who are the ones who decide if they will accept this or not. Social Media is the word of mouth in digital format. It can strengthen the brand if it is strong in the first place. 
Titus Arce, Group Account Director, Dentsu Philippines - March 17, 2010
 
 Even a simple reading of the 'Yes' 'No' statements that kick-start this debate shows that together they say: 'social media can weaken or strengthen a brand'. The real debate should be whether brand managers can 'control' what goes out through social media to protect their brands from the negative. Despite all his power and contacts and influence Simon Cowell couldn't stop his X-Factor winner being prevented from enjoying the Xmas No 1 spot (in the UK charts) by a massive anti-X-Factor campaign conducted via social media. No one really knows why (or how) some videos on You Tube, for example, get millions of hits and others do not. Until this answer is known, social media is a loose cannon. 
Peter Bonnici, Brand consultant - March 17, 2010
 
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