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Will Facebook’s recent addition of community pages make it more relevant to brands?
 
 Brands will get a big boost from the Official/Community Pages split. Users will now be able to verify brand impostors. I wouldn't be surprised if FB begins charging brands for Official Pages, ala Twitter's Promoted Tweets.One important distinction is that FB promises to hand over administration of Community Pages to the community once they become popular enough. This introduces wiki elements that may help pages continue to have life after admins lose interest.http://www.corey.com 
Ryan Evans, Director of Experience Design, Corey McPherson Nash - April 13, 2010
 
 Agree it will be a positive step. Facebook's sarch functionality is horrible so something needed to be done, Many marketers are beginning to pointing their campaigns to Facebook. And a bad search experience goes like this: Users forget the URL, search on Facebook and are bombarded with I HATE brand X instead of the brand page. Ouch. 
Christopher Andrew, VP/ Group Dirirector, Media, Digitas - April 14, 2010
 
 If companies see this as another opportunity to simply publicize their brand and further their own interests, then I think they will witness a backlash. If on the other hand, they become contributors of a larger dialogue that is relevant to that community they will strengthen their equity. 
John Marovino, President, Marovino Visual Strategy - April 14, 2010
 
 While this is an opportunity for companies to take an 'official' position on brands - they need to be careful and not assume a broadcast paradigm, but use their 'official' status to become the 'go-to' place for community interaction. I am curious of how companies and competitors will position themselves for the advertising on those pages. Opportunities for some guerrilla advertising a-la Adwords? :) 
Devendra Shrikhande, Partner, SaffronFusion - April 15, 2010
 
 This is a good move on Facebook's part to position their service as a positive for companies rather than a potential minefield of impostors. Facebook will be then better positioned for ad revenue growth. As many comments said though, companies need to ensure that their Facebook page stays true to the spirit of community interaction. Companies can learn alot from their community rather than just posting promotional messages. 
Kathy Cox, President, Marketing Philharmonic - April 15, 2010
 
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Dec 17, 2010 Tell us: What was the #1 brand of the year, in your view — and why?
   
 
Dec 10, 2010 Is the iPad prompting ill-thought logo changes?
  Gap and Comedy Central are two examples of brands creating new logos for mobile devices. Is the rush to the iPad spurring logos that scuttle brand equity? What should brands bear in mind as they expand to that platform?
   
 
Nov 12, 2010 Using Athletes’ Notoriety: A Strong Business Strategy or Simply Poor Taste?
  With LeBron James “Rise” commercial and Tiger Woods’ summer 2010 ad featuring his deceased father, Nike seems to have switched its advertising focus towards resuscitating its spokesmen’s tarnished images, rather than inspiring customers. Is using the athletes’ notoriety a strong business strategy or simply in poor taste?
   
 
Nov 5, 2010 MSNBC's New Positioning: Outsmarting Fox News?
  MSNBC introduced a new tagline (Lean Forward) and brand positioning in a bid to unseat Fox News. Is it working?
   
 
Oct 29, 2010 Alcoholic Energy Drinks: Menace to Sobriety?
  Four Loko is taking a knock for wreaking chaos on campus and beyond, but it's not the only caffeinated alcohol brand on the market. Is the criticism unfair?
   
 
Oct 22, 2010 Do Recalls Damage Brands?
  More major recalls this week, including 2 million baby strollers. Do product retails damage brands, or now just business as usual?
   
 
Oct 15, 2010 Chilean Miners' Rescue: Should Brands Profit?
  Oakley, Apple, the Elvis Presley estate and other brands jumped on the Chilean miners' rescue; should they?
   
 
Oct 8, 2010 Gap's New Logo: Love It or Hate It?
  Gap quietly rolled out a new logo this week. What do you think?
   
 
Oct 1, 2010 Should Goldman Sachs let its actions speak louder than words?
  Goldman Sachs' national advertising campaign. Good move or not?
   
 
Sep 17, 2010 Interbrand named Coca-Cola the top brand of the year. What's your #1 pick?
  Share your thoughts on Interbrand's 2010 ranking of the most valuable brands in the world
   
 
Sep 3, 2010 Crowdsourcing: Cheap engagement, or cheapening brands?
  Does crowdsourcing cheapen brands?
   
 
Aug 13, 2010 Agree with JetBlue’s (mostly) quiet response on Steven Slater?
  Agree with JetBlue’s (mostly) quiet response on Steven Slater?
   
 
Jul 30, 2010 Will replacing Tony Hayward Salvage BP’s reputation?
  BP is promising big changes under its new CEO — weigh in on what they should be.
   
 
Jul 9, 2010 Old Spice "Man": Short-Term Laughs, Long-Term Pain?
  Short-Term Laughs, Long-Term Pain?
   
 
Jun 14, 2010 Is BP doing enough to clean up and contain the oil spill?
  Is BP doing enough to clean up and contain the oil spill?
   
 
May 25, 2010 When's the right time to focus on internal brand engagement?
  Brandchannel debate: Are tough times the right time to focus on internal brand engagement: deepening employees’ connection to the company’s brand, values and goals?
   
 
May 21, 2010 Which brand will bounce back faster: BP, Pampers or Goldman Sachs?
  Brandchannel debate: Tell us - which brand will bounce back faster: BP, Pampers or Goldman Sachs?
   
 
May 10, 2010 Has the fallout from BP’s oil spill in the Gulf tarred all brands’ green marketing efforts?
  Has the fallout from BP’s oil spill in the Gulf tarred all brands’ green marketing efforts?
   
 
May 3, 2010 Is the focus group dead?
  In the age of brands interacting with consumers online and in social media, are focus groups irrelevant?
   
 
Apr 26, 2010 Should brands avoid social media aggregators?
  Are social media aggregators too impersonal for brand engagement?
   
 
Apr 19, 2010 In the near future, will all media be social?
  In the near future, will all media be social?
   
 
Apr 5, 2010 How much money of your marketing spend should you devote to social media?
  Social media digs into marketing budgets.
   
 
Mar 30, 2010 Entertain or Educate – which social media strategy is best?
  Do people prefer brands that entertain or educate via social media?
   
 
Mar 22, 2010 What will social media branding strategies look like in the near future?
  Just how will social media platforms affect the future of brands?
   
 
Mar 15, 2010 Brand Revolution: Will social media weaken or strengthen brands?
  Social media platforms force brands to face modern challenges and opportunities.
   
 
Mar 10, 2010 Does social media have value?
  Assessing the value of social media platforms.
   
 
Feb 23, 2010 Should Global Warming be Renamed?
   

 

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